
With the goal of becoming a multi-industry corporation, bringing value to customers, and society and making an important contribution to the development of Vietnam's economy, CityLand Group constantly invests in developing internal strength, renewing thinking and action, improving quality, raising the level of the staff.
If the corporation is considered a boat, then with CityLand, the journey for that boat is the corporate culture. And that same culture has created the "brand" feature of CityLand.
CityLand's corporate culture is formed and developed based on 3 main characteristics:
1. Guided by a shared vision: to build CityLand Group into a leading diversified conglomerate committed to sustainable development in Vietnam.
2. Take actions in accordance with our motto “Creating prosperity” and stay committed to our mission to bring superior quality products and services to our customers and partners. Contribute to sustainable development of community and society at large. Establish a dynamic and efficient working environment in order for the best performance from our people.
3. The orientation of corporate culture at CityLand revolves around 5 core values: Commitment, Quality, Fairness, Sharing, and Professionalism - reflected in products and services that keep their commitments to customers and partners. These five factors are linked and interlocked flexibly in each behaviour and every activity of CityLand, CityLand people.
With more than 20 years of establishment and growth, CityLand Group has built a strong reputation as a trusted, diversified conglomerate, grounded in responsible governance, sustainable growth, and long-term value creation for all stakeholders.
CityLand Group defines social responsibility and community development as an integral pillar of its sustainable development strategy. Over the years, the Group’s community initiatives have been implemented in a systematic, consistent, and long-term manner, with a clear focus on generating positive and lasting social impact.
These efforts have been widely recognised by society and relevant authorities, with CityLand Group being consecutively honoured for many years as an “Outstanding Enterprise in Social Welfare and Community Development.”
Anchored in its sustainability philosophy, CityLand Group proactively allocates resources and partners with communities across key areas, including healthcare, social welfare, education, culture and sports, as well as the preservation of historical and cultural heritage.
CityLand Group regularly sponsors and participates in meaningful social initiatives aimed at children, vulnerable groups, and local communities, including:
Alongside healthcare initiatives, the Group actively engages in social welfare programmes supporting disadvantaged communities across Vietnam:
Sponsoring free cataract surgeries for 400 underprivileged patients in Ho Chi Minh City and neighbouring provinces.
During the peak of the COVID-19 pandemic, CityLand Group proactively mobilised resources to provide timely support to frontline forces and severely affected localities:
With deep respect for national heritage and traditional values, CityLand Group has contributed to:
Education is consistently identified as a cornerstone of sustainable societal development:
CityLand Group actively promotes cultural values and community spirit through large-scale artistic initiatives:
In sports, CityLand Group contributes to fostering physical fitness, professional competition, and national pride: